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About Us

Skoy Enterprises LLC is a woman owned business located in Encinitas, California.  Skoy opened its doors in 2007 with the launch of the Skoy Cloth. It was founded by the two current owners: Michelle Lundqvist and Karen Petersen. Skoy Enterprises offers a product line for the kitchen that is innovative and unique. We found our niche by introducing products which are tried and tested that replace outdated solutions in the kitchen. We currently carry the Skoy Cloth, Skoy Scrub, Skoy Towel and Skoy Holder.

We are proud that all our products are packaged in the USA using The Arc of San Diego – an organization that employs people with disabilities.

Our Story

Our story is quite simple. We had a desire to share a cloth that was better than any cloth we had ever used and was environmentally friendly.  We started to do a little research and were shocked to see how people were cleaning their kitchens. We were even more shocked to find out how many tons of paper towels were being used annually (2.5 million tons) and filling up our landfills. When we began this venture, we were stay-at-home moms living in Encinitas, California. Our children had just begun elementary school and we had a little extra time.  We decided that this would be the perfect time to start our business.

We worked and researched for almost a year on our product. We had such passion for this cloth because we believed that it was the best thing out there. 

"The idea originated when Michelle was living in Europe in the late 90’s.  She discovered a product that was similar to the Skoy Cloth and it was just amazing. Over time she found the cloth to be indispensable.  When she moved back to the US, she realized that the use of a sponge was inadequate and the excessive use of paper towels, wasteful. Michelle searched and searched for a similar cloth and nothing even compared; nothing was of the same caliber. This is when Michelle introduced the cloth to Karen. She immediately fell in love with it and could not imagine cleaning with anything else."


We then put our heads together and discussed a way to bring this product to the US with the requirement that it meet our high standard. Looking for a name proved challenging.  After looking for a  long time, we found a word that is the philosophy of our business.  Skoj (pronounced Skoy) is a Swedish word that means: “just for fun”! What a perfect word for our business.  In other words, we wanted a business that we could have fun doing and at the same time would bring fun to the kitchen. With really cool designs we think we have accomplished this, while still doing our part to take care of the Earth.

Our Story continued with the addition of the Skoy Scrub, Skoy Towel and Skoy Holder. We found that we needed to add something that would work in conjunction with the Skoy Cloth to complete all the clean-up tasks. 

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